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Willys-Overland


Born in 1873, John Willys (pronounced Will-is) began his career selling bicycles in his hometown of Canandaigua, New York. In 1898, Willys purchased a bankrupt sporting goods operation and within a few years expanded into manufacturing his own line of bicycles. He saw his first automobile in 1899 and quickly saw their potential. In a few years he was selling Pierce-Arrow and Rambler automobiles.


Willys organized the American Motor Car Sales Company in 1906. Located in Elmira, New York, his company sold cars produced by the American and Overland Companies in Indianapolis. Problems getting supplies from the Overland factory led to Willys to acquire the company in 1907, renaming it the Willys-Overland Motor Company.


Henry Ford introduced his Model T in 1909. Through the model years 1910 through the end of Model T production in 1927, the Willys-Overland car was second in production only to the Ford.


Forming the Willys Corporation as a holding company, Willys acquired the Auto-Lite Spark Plug Company in 1914, the Russell Motor Car Company in 1916, New Process Gear in 1917, and two Duesenberg factories in 1919.


Labor difficulties emerged at the Willys-Overland Toledo plant, resulting in a violent strike in 1919. Shutting down the plant for several months caused a riot, involving the local police, Federal Courts, and the Governor of Ohio threatened National Guard activation. These unfortunate turn of events brought the Willys Corporation near bankruptcy.


Walter P. Chrysler was hired by the Willys Company's creditors to help stop the loss of their investment. John Willys was forced to deal with his creditors' appointed agent, who had the authority to run the company. By 1921, Chrysler had reduced the Willys-Overland debt from $48 million to $18 million, then leaving after an unsuccessful attempt to gain control from John Willys. Chrysler would go on to work for Maxwell-Chalmers, and in 1925 start his own company, absorbing Maxwell Motors in the process.


The stock-market crash of 1929 brought a deep worldwide economic depression. Many car manufacturers folded, and Willys fell into bankruptcy reorganization in 1933. John Willys died in 1935. The Willys-Overland Motor Company was reorganized as Willys-Overland Motors in 1936.


As War in Europe increased, the U.S. Army sought an automaker who could begin rapid production of a lightweight truck. W-O Motors won the contract, partially due to its superior engine. Because the Army needed more Jeeps than Willys could produce, Ford was granted a non-exclusive license to manufacture Jeeps to Willys' specifications. The two companies together would produce more than 600,000 Jeeps during the next four years.


In 1953, Kaiser Corporation bought out Willys-Overland Motors, and renamed it Willys Motors Company. The company re-organized again in 1963, becoming Kaiser-Jeep Corporation. The Willys-Overland name was resurrected in 1975 as a wholesale/retail parts business.




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Willys Jeep History (1941-1945)


Willys-Overland Jeep imageAs war in Europe escalated, the United States saw their odds of being pulled into a second World War increasing. In 1939, the U.S. government began allocating money to build up all phases of their military. Reconnaissance vehicles, which were previously motorcycles and sidecars, were to be updated to light-duty trucks.



Requirements for the new vehicle, formalized in July of 1940, included a payload capacity of 600 pounds, wheelbase under 75 inches (later lengthened to 80 inches), a maximum 47 inches of tread, and four-wheel drive. The original gross vehicle weight of 1,300 pounds proved unrealistic and was raised to 2,160 pounds. A minimum of 85 lb-ft of torque, and cooling system that would allow sustained low speeds without overheating, were the two main engine requirements.


135 automobile manufacturers were contacted by the U.S. Army and asked to submit working prototypes within 49 days. Three companies responded by the target date: American Bantam Car Company, Willys-Overland, and Ford Motor Company. Bantam, a small company based in Butler, Pennsylvania, was first to complete a running prototype. Testing began in September of 1940.


Bantam BRC


1940 Bantam JeepSeeing as their production cars were based on the British Austin Seven, Bantam's BRC (Bantam Reconnaissance Car) also used chassis components imported from the United Kingdom, along with other off-the-shelf parts. Four-wheel drivetrain components were made by the Spicer Company, who were also supplying the Ford and Willys Jeep prototypes.


Although the BRC tested well, the U.S. Army doubted the small company could produce the amount of units required. Bantam's design was presented to both Willys and Ford, who at the army's request, were encouraged to make their own changes and modifications. In light of their poor financial condition, Bantam could not protest this move. All three companies continued building prototype models.


Ford Pygmy


Ford WW2 JeepPerched on solid front and rear axles and riding on an 80-inch-wheelbase, the Ford Pygmy was completed in November of 1940. The slotted steel grille incorporating the headlights was an original design and would be adopted by Willys in the final design stages. Power came from a 120-cid tractor engine mated to a three-speed Model-A gearbox. The Pygmy name would later be changed to GP (General Passenger).



Willys Quad


1940 Willys QuadAlso ready for testing in November was the Willys Quad, whose designation soon changed to MA, for Military "A" model. Under the hood was Willy's four-cylinder flathead engine heavily re-worked by ex-Studebaker engineer Barney Roos. Engine modifications included closer tolerances, tougher alloys, aluminum pistons, and a lighter flywheel. Using a bore and stroke ratio of 3.125" x 4.375", the L-Head engine produced 60-horsepower and 105 pound-feet of torque, exceeding the Army's specifications.


As ongoing disputes and internal Army politics delayed the decision of who would be awarded the Jeep contract, Bantam, Willys, and Ford were each asked to make 1,500 vehicles for further testing. Many of these early Jeeps would end up being shipped to England, Russia, and other Allied Countries under the Lend Lease bill.


The combination of strongest motor and lowest bid helped Willys win the first production contract of 16,000 units. Now called the MB (Military "B" model), Willys Jeeps began rolling off the Toledo, Ohio assembly plant in mid 1941. Engines were carefully tested to ensure they would run a minimum of 150 hours without failure. The Army Jeep was capable of speeds up to 60-mph, and as could run as slowly as 3-mph. Turning could be done in short radiuses, and steep slopes climbed without tipping.


Ford GPW Jeep


Japan's attack on Pearl Harbor in December of 1941 brought the United States into the War. All U.S. military phases were quickly stepped up, and the Army now needed more Jeeps than Willys could produce. Because of their huge production capacity, Ford was granted a non-exclusive license to manufacture Jeeps to Willys' specifications. Ford's GP, now called GPW (General Passenger Willys), quickly went into production. The two companies together would produce more than 600,000 Jeeps during the next four years.


Ford Jeep In WW2 Standardized features for the Army Jeep now included a three-speed floor gearshift (first-gear unsynchronized), a center hand-brake, and a 15-gallon gas tank located under the driver's seat. The six-volt electrical system included a 2-H battery and 40-amp generator. Wipers were operated manually. At each corner of the truck, and the center of either side, were handles for lifting the truck up and out of tough spots. Every Army Jeep was fitted with a pintle tow-hook.


During World-War Two, Jeeps worked in every theater of operation with every Allied army, with endless versatility. Some plowed snow off roads, others became tractors, still others were fitted with fire-fighting pumpers. There were Jeeps fitted with special wheels to run on railway tracks, while others used as field ambulances.


With the Allies' victory in the summer of 1945, World-War Two came to an end. The last Ford GPW was built in July; the last Willys MB in August. Ford unsuccessfully sued Willys for the rights to the term "Jeep", leaving Willys full rights to the name. Although the company neither coined the term nor designed the original vehicle, their name became synonymous with Jeep. Willys continued to manufacture Military Jeeps, and would soon start producing the Willys Civilian Jeep as well.



1943 Willys Jeep



Check out this video of eight C-Btry soldiers pulling up on a main street in Toms River, NJ, with a standard issue WWII type Willys Jeep. In the span of about five minutes, they completely disassemble the Jeep, reassemble it and then drive off in it fully operable! Play Video



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